Category Career Query

What is soap opera?

 

The term came into use in the 1930’s when US soap companies sponsored several radio dramas. These dramas aired for 15 to 30 minutes every day.

Most soap operas have a large cost and a long-running story. The story extends over years with hundreds of episodes. Each episode ends with a suspenseful cliff-hanger that keeps viewers coming back for more.

The soap opera genre was created by American Irna Phillips who wrote the serial Painted Dreams for radio in 1930.

Examples of popular modern soaps are Desperate Housewives and Ugly Betty in the US and in India, Kyunki Saas Bhi Kabhi Bahu Thi.

 

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What is the career in creative writing?

Choosing to lead a writer’s life is always difficult. There is no steady income; chances are slimmer than winning the lottery. What’s worse, you are constantly haunted by characters from the past and future: some bursting inside you, waiting to be born, others are demanding a happy ending. Sleepless nights, too many cups of coffee, and eyes that are constantly in search of a story, a twist, come to define you. All in all its not an easy life, certainly not for the fainthearted. Yet those bitten by the writing bug will not choose any other. For them, writing is not just a means to earn a livelihood, it is a compulsion, a tearing need to express. As essential as breathing.

Scope

Creative writing is a skill that comes in handy in all fields. So there are opportunities galore. From lawyers to TV reporters, eloquence and out-of-the-box thinking stand to benefit one and all. So even a basic course in creative writing can add to your resume in whichever profession you choose.

Intensive creating writing courses are generally taken up by aspiring writers. You can create original written works as a poet, writer, or a lyricist. The advertising sector is constantly in search of copywriters who can think creatively and come up with catchy lines. Similarly, you can work in the publishing industry: as a book editor. Public relations and corporate communication are also some of the avenues open to those with a flair for writing.

Challenges

Completing an article, a book or even a short story can often be a struggle. So you need to be highly motivated to write. There will be tight deadlines to meet whether you are working on your own book or on a project. It may take you a while to find a publisher for your work. But if you truly love writing, then keep at it, and maybe someday you will hit gold!

How it works

It is often said that writing cannot be taught. In fact, many of today’s bestselling writers followed non-arts related career paths and eventually turned to writing. But if you are serious about the craft, you will need a creative writing programme to whip your writing into shape.

What to study?

While you do not need any specific degree or academic background to become a professional writer, a degree in English literature and Creative Writing is recommended. If you want to specialize in journalism, many universities offer journalism or mass communication courses at undergraduate and post-graduate level.

Where:

India:

  • Jawaharlal Nehru University in Delhi: Creative writing is taught as part of Master of Arts (M.A.) in English Literature.
  • Jadavpur University, Kolkata: Offers practical courses in Creative Writing and Theatre Studies as part of B.A. and M.A. in English.
  • Delhi University: B.A. Honours (Hons) in Creative Writing
  • The English and Foreign Languages University, Hyderabad: B.A. (Hons) English and M.A. in English Literature
  • Indian Institute of Mass Communication New Delhi: Post Graduate Diploma Course in English Journalism
  • Asian College of Journalism, Chennai: Post Graduate Diploma Course in Journalism (Print, New Media, Radio and Television.)
  • Symbiosis Centre for Media and Communication Pune: B.A. and M.A. (Mass Communication)

Abroad:

  • Oxford University, in the U.K.: Master of Studies (M.St) Creative Writing is a two-year, part-time course for post graduates.
  • Cambridge University, the U.K.: Master of Studies (M.St) Creative Writing is designed for those who wish to develop high-level skills in creative writing both in fiction and non-fiction.
  • Columbia University in the U.S: Master of Fine Arts (M.F.A) in Writing.

Some creative writing courses require you to submit a manuscript along with your college application.

 

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I want to become a fashion designer

I am a student of Class X and I want to become a fashion designer. Which stream should I take in Class XI? Is there any scope in this field?

A diploma in fashion design technology is the minimum requirement to enter this field. However, many employers prefer a bachelor’s degree with knowledge of textiles, fabrics and fashion trends. A portfolio, representative of a designer’s best work, is sometimes more important in finding a job than an extensive education.

Many polytechnics and institutes all over India offer courses in fashion designing. Duration of the courses varies from new months to five years. National Institute of Fashion Technology (NIFT) is the premier institution professional training in various areas of the fashion industry.

The continued demand for all types of apparel, growth in population and rising personal incomes will favourably affect the need for fashion designers. However, competition for good jobs is expected to be very intense. But individuals with the necessary personal traits, such as creativity and perseverance, may have less difficulty establishing and maintaining careers in fashion designing.

 

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I want to be a paleontologist

I am a student of Class X. I want to be a paleontologist. What should I take in class 11? Are there any institutions in India or even abroad for paleontology? What courses should I take? Is there scope in India for this?

Paleontology is more than just dinosaurs! It is the study of the history of life on Earth as reflected in the fossil record. Fossils are the remains or traces of organisms (plants, animals, fungi, bacteria and other single-celled living things) that lived up to billions of years ago. It’s an interdisciplinary field involving geology, archaeology, chemistry, biology and anthropology.

To enter this field, take physics, chemistry and biology in 10+2. Then go for graduation followed by a Master’s degree in paleontology, geology or earth science. A doctoral degree or Ph.D. is almost always necessary for any serious professional career in paleontology, especially as a researcher or a professor.

Paleontologists are employed by both public and private sectors. Museums hire them to locate and identify fossilized remains for exhibits and for additional research. There they work as curators, researchers, collection managers, etc. They may work with geologists for identifying fossils, giving programmes or tours, consulting with industry. A few work for oil companies or in government as consultants helping to solve geological problems.

 

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I’m only interested in music

I’m currently studying in Class XI. I’m not interested in NEET or JEE. Though I’m a biology student I’m only interested in music. I love singing but I’m not a trained singer. What are the courses I need to complete to be a professional singer? Are there any colleges in India that preferably have courses in western music?

In order to become a professional singer, start with some basic music training. Also learn multiple music instruments; this will help you in identifying your style of singing. Make your demo song recordings and promote yourself online.

There are no educational requirements for singers interested in performing popular music. Formal education is more likely to be required for classical music. Still singers need extensive training and regular practice, as the qualities of a singer’s voice affect his/her ability to be successful. You must take lessons from a qualified guru. Short-term training in western music is provided by private institutes all over India.

Some good colleges are:

  • Bhatkhande College of Hindustani Music, Lucknow
  • Kalakshetra, Madras
  • National Academy of Music, Dance & Drama (Sangeet Natak Academy), New Delhi
  • Prayag Sangeet Samiti, Allahaba
  • Rabindra Bharati University, Kolkata
  • Visva Bharati, Santiniketan

The music industry is always in need of innovative, creative, successful musicians to introduce different styles and various fusions in an attempt to innovate new sounds. But competition is severe and talent alone is no guarantee of success; it requires dedication and sometimes good luck. Developing contacts in the music business is as important as finding opportunities to perform. However, being able to play several types of music or sing in a variety of styles enhances the opportunity to find employment.

 

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WHY DO COMPANIES ADVERTISE?

Companies use all forms of media to advertise their products and services. advertising began simply as a way of telling people about a product, but it is now much more sophisticated. It is used to present the image of a company in a certain way and also to target a particular audience that the company feels it can attract. In this way, the company associates itself with a certain lifestyle. Advertising is a huge business, with large companies investing huge sums of money in anything from sports sponsorship to putting their logo on the side of a milk carton.

Companies use advertisements as part of a marketing program to increase sales of their products and services. Advertising plays a different role at different stages of the marketing process — helping to raise awareness of a product or service, generating leads for a sales force or selling directly. Companies with retail outlets use advertising to make consumers aware of product availability and increase sales through the outlets.

Awareness

Companies use advertising to make customers and prospects aware of the features and benefits of their products. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer. Advertising puts your product into the consumer’s set of choices.

Brand Preference

Advertising can build a preference for your product over competitors’ offerings. Your advertising messages must reflect the information that customers feel is important when choosing a product. It must also stress the quality of your product. By advertising regularly, you can reinforce the brand messages so that your product becomes first choice when the consumer next makes a purchase.

Direct Sales

Use direct response advertising to sell products directly to customers. The advertisement includes details of the product and its price together with a telephone number or website address where customers can order the product.

Retail Development

Advertising details of retailers or distributors that stock your products builds sales by driving traffic to the outlets. The advertisements can provide information on retail outlets or promote special offers available at those outlets. This type of advertising can also help you promote your products to distributors and retailers.

Lead Generation

If you market products and services through a sales force, you can use advertisements to generate leads for the team to follow up. Include a response mechanism in the advertisement such as a reply coupon, telephone number or email address so that customers can register their details in return for an incentive offer. Examples of incentives include free copies of special reports for business customers or gifts for consumers.

Reputation

When a prospect is selecting a supplier for a major purchase, company reputation is an important factor in the decision. Use advertising to build a positive perception of your company. Reputation or corporate advertising communicates messages about factors such as your company’s achievements, financial stability, market success and innovation record.

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WHAT IS MASS MEDIA?

Certain forms of media, particularly television and newspapers, are able to communicate to thousands or even millions of people at the same time. These mass media can have a very powerful influence on their audience, and often reflect the particular view-point of the media-owner.

Think about this for a second: whenever you want to hear your favorite song, watch your favorite show, or see the latest current events, where do you go? You more than likely turn on your television, radio, or computer. The source that the majority of the general public uses to get their news and information from is considered mass media.

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

The mass media has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past? Well, before there was the Internet, television, or the radio, there was the newspaper. The newspaper was the original platform for mass media. For a long period of time, the public relied on writers and journalists for the local newspapers to provide them with the latest news in current events.

Centuries later, in the 1890s, came the invention of the radio. The radio would soon supersede the newspaper as the most pertinent source for mass media. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment.

Later on down the line came the invention of the television. The television would soon replace the radio for the most effective platform to reach the general public. Today, the Internet is the most relevant form of mass media and has become a major tool for news outlets. Since the evolution of the Internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs.

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What is the amazing art of filming nature?

Nature photographers can catch the lightning tongue of the chameleon as it snatches an insect, or follow the growth of a plant through an entire season.

Time-lapse photography can make a plant appear to spring from the ground, flower and die in just a few seconds. A camera is fixed in position and programmed to take a series of pictures at intervals of minutes or hours. The film is then projected at the normal cine speed of 24 frames per second, speeding up the action thousands of times faster than reality.

It can take weeks to get a final minute’s worth of film, and the whole sequence can be ruined if the camera moves, or if anything obscures the object being photographed. Time-lapse photography needs scrupulously careful setting up and very reliable equipment.

At the other extreme is high-speed filming, which slows down action that is too fast for the human eye to see. The fastest modern cinecameras can take 11,000 frames a second, compared with the normal cine speed of 24 frames a second. The film moves past the lens at almost 200mph (320km/h), and the film spool is turning 33,000 times per minute. If anything goes wrong the camera is jammed with useless film in a split second.

Usually much slower speeds suffice: birds, bats and insects need 500 frames a second to show their wing beats and frogs leaping about the same, but it takes 1000 frames a second to capture the jump of the athletic flea. The highest speeds are needed for filming a drop of water splashing on a surface, a bullet penetrating glass, or a golfer hitting a drive.

 Filming animals in the wild is fraught with problems. Even with a zoom lens, just getting near enough to most animals is difficult. Before filming, photographers often watch the animals for some time, so they know their habits and can position themselves in a good vantage point downwind.

Photographers sometimes have to use tricks to fool their audience. Films showing animals such as foxes prowling at night are in fact often taken at dawn or dusk, when there s sufficient natural light. Then the film is doctored using filters to make it look as though it was much darker. Occasionally animals really are filmed at night, but even with image intensifiers that make them easier to see, the pictures are still not very clear.

Many films of ‘wild’ animals rely on using half-tame animals or even trained ones. Several photographers have looked after birds from instinctively follow them everywhere. By mounting a camera on a truck or on a fast boat, the photographers can take close-up film of the birds as they fly behind them.

Many animals are filmed in studios. Some animals cannot be trained, and it is not practical to film them in the wild. The surroundings of a trout spawning in a mountain stream, for example, can be convincingly imitated in a glass tank. Many of the most intimate scenes of small mammals giving birth and bringing up their young are achieved by building nests in the studio with clear windows which enable the animals’ private lives to be filmed. These nests are shallow, so that the animals remain within focusing range of the camera. When the film is edited and combined with other film taken outside, the viewer never suspects that some of the film has been shot in the studio.

Some of the toughest problems come in filming forms of life too small to see with the naked eye, like tiny bugs or insects. They have to be filmed through a microscope, but that reduces the light reaching the film. Extra lighting is needed but care has to be taken that the heat of the lights does not damage the tiny creatures being filmed.

Another problem with filming such small creatures is vibration. Even the tiniest movement between camera and object destroys the focus. This difficulty is overcome by an ‘optical bench’ which is a platform with the camera rigidly fixed at one end and the creature at the other. If a passing lorry causes vibrations, the camera and object vibrate as one, so the film remains perfectly in focus.

Some of the most dramatic film can be taken with an arrangement rather like an upside-down periscope. A typical project might be to film an insect, at its own eye level, as it wanders over the forest floor. It can be followed as it disappears beneath a leaf, or dives underwater. The periscope is suspended from a camera running on rails on an overhead gantry, so that it can be focused while it is rotated, tilted or moved backwards and forwards.

 

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How high-speed photographs are taken?

To freeze the beating of an insect’s wing needs a far shorter exposure than an ordinary camera can manage. Even at 1/1000th of a second the wings are a blur. Exposures ten or twenty times shorter are needed.

The British photographic pioneer W.H. Fox Talbot also pioneered high-speed photography as long ago as 1851. He attached a copy of The Times newspaper to a wheel, rotated it rapidly, and succeeded in taking a clear picture by illuminating the wheel very briefly with an intense spark of light which lasted only 1/100,000 of a second. If this technique is used in a blacked-out room, the camera shutter can be left open, and the film is exposed for an instant when the spark goes off.

The greatest difficulty is to arrange for the flash to go off when the subject is in exactly the right position. Often the best way is to make the subject – such as a bullet speeding through an apple – trigger the shutter or flash (or both) itself, by breaking a fine infrared beam or light beam that is focused on a reactive cell, for example.

A series of flashes may be used, with the film moving between each one. This technique was pioneered by an American, Harold Edgerton, in the 1930s. By using ten flashes a second and superimposing all the images on the same frame, he was able to show a drop of milk splashing into a bowl.

 

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Who was Sanchi Honnamma?

Sanchi Honnamma has the distinction of being one of the earliest women writers to emerge from a humble background at a time when established poets and noblemen were the only ones with accomplished written works to their name. Legend has it that Sanchi worked for the palace of King Chikadevaraya as a helper, and particularly specialised in rolling betel nuts in leaves for the royal family. Court poet Singaracharya spotted her love for words and taught her to read, write and create poetry. He is even said to have called her Sarasahityada Varadevata or ‘goddess of poetry’.

Honnamma was also a favourite of the queen Devajammanni, and grew to be well respected in the Mysore court. She wrote about the lives of common women and often about the pain they went through in life. She was a seemingly traditional thinker and upheld the values of her time. She was also very loyal to the kingdom.

“Haddibadeya Dharma” spoke on the virtues of women. And while this was a traditional form of literature and Honnamma by no means spoke up strongly for women’s rights, her position in history itself is an achievement, given her background.

Nothing else is known about Honnamma’s personal life.

Excerpt

“Garathiya Haadu” (Song of a Married Woman)

…Wasn’t it woman who raised them,

Then why do they always blame woman,

These boors…

In the womb they’re the same,

When they’re growing they’re the same,

Later the girl will take, with love, what’s given,

The boy will take his share by force.

In “Hadibadeya Dharna”, Honnamma is caught between her feelings and the values of her time. There is some veiled feminist angst but nothing is ever outspoken. Honnamma does make some remarkable points such as identifying that there is gender bias and that it isn’t a loss if a daughter is born to a family.

 

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