Category Mass Communication


Certain forms of media, particularly television and newspapers, are able to communicate to thousands or even millions of people at the same time. These mass media can have a very powerful influence on their audience, and often reflect the particular view-point of the media-owner.

Think about this for a second: whenever you want to hear your favorite song, watch your favorite show, or see the latest current events, where do you go? You more than likely turn on your television, radio, or computer. The source that the majority of the general public uses to get their news and information from is considered mass media.

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

The mass media has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past? Well, before there was the Internet, television, or the radio, there was the newspaper. The newspaper was the original platform for mass media. For a long period of time, the public relied on writers and journalists for the local newspapers to provide them with the latest news in current events.

Centuries later, in the 1890s, came the invention of the radio. The radio would soon supersede the newspaper as the most pertinent source for mass media. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment.

Later on down the line came the invention of the television. The television would soon replace the radio for the most effective platform to reach the general public. Today, the Internet is the most relevant form of mass media and has become a major tool for news outlets. Since the evolution of the Internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs.

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Media & Mass Communication

What is Media & Mass Communication? What are the career opportunities in the film and advertisement industry? What is the possibility of taking an MBA in Communication Management after this degree?

The term Mass Communication refers to the process of delivering and transferring of messages and news to a large group of people using different forms of media like newspapers, radio, internet and television. Many institutes offer a 3-year-Bachelor’s and 2-year—Master’s degree programme in Mass Communication. It is also known by various names like Communication Studies, Media Studies, Communication Science, Communication Arts and Media Science, Communication Arts and Media Science. For an MBA in any specialization, you require a Bachelor’s degree in any field.

Career opportunities in any field depend on your capability and the courses you’ve done. For a qualified person in a specific field, the scope may be very good, but the same field will not offer the same opportunity to an unqualified person. So try to focus on your capability, aptitude and interest and go for the courses, and hence career, which is suitable to you. Don’t opt for a career just because someone says that it has good opportunities.


Picture Credit : Google