Why is this guy running on water?

He’s trying to trick you into buying a pair of shoes. This is an example of viral marketing. Millions of Web surfers fell for an online video demonstrating the art of “liquid mountaineering,” aka running on water, in summer 2010. The footage featured a group of athletes sprinting farther and farther across the surface of a chilly lake (the secret, apparently, is to pump your feet while wearing the right shoes). It was also totally fake – an advertisement for the brand of shoes worn in the video.


Picture Credit : Google