Category Business Management

How Earl S. Tupper nailed a strategy to sell his plastic containers worldwide in the 1950s?

In 1925, after graduating from high school, Earl S. Tupper set out to make his fortune. A farm boy from New Hampshire, USA, Tupper started a successful business in tree surgery and landscaping. But Tupper Tree Doctors went under during the Great Depression. Tupper found a job in DuPont’s plastics division. A year later, he left to form his own plastics company, supplying gas masks to American troops fighting World War II.

After the war, Tupper turned to producing plastic consumer goods. The plastic available then was brittle, smelly and slimy, so he first invented a process to change polyethylene slag, a by-product of petroleum, into a plastic that was not only durable and solid, but clean and clear. However, what made Tupper’s plastic containers revolutionary was an air- and water-tight seal.

By 1946, Tupper was selling a variety of plastic containers in a range of colours, but sales weren’t brisk. It was when he adopted the method two local salesmen were using, to sell Tupperware worldwide, that his profits skyrocketed. They introduced the products to housewives at a ‘party’ hosted by one of the women at her home! Tupperware Home Parties became a national, then an international, phenomenon in the 1950s. It enabled Earl Tupper to sell his company for $16 million in 1958.

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What does a headhunter do?

A headhunter identifies qualified candidates to fill job vacancies in companies. A good headhunter understands the business and the needs of a company, and finds candidates best suited for the available job.

A headhunter is a professional who looks for prospective candidates for companies that want to hire new employees. When there is a job vacancy, the company approaches a headhunter to identify qualified candidates to fill the post.

A good headhunter understands the business and the needs of the company. He/she then accordingly searches through a database and comes up with a list of potential candidates who are best suited for the job. A headhunter must have good negotiating and networking skills to be successful.

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What is Cryptocurrency and how does it work?

You might have heard about cryptocurrency? But do you know what it is, how it works or how it is mined? Read on to find out…

You are all familiar with currency in the form of notes and coins that are physical, meaning you can touch and feel them. There is, however, a kind of currency that you cannot see, touch or feel. It is called cryptocurrency.

What is Cryptocurrency?

A cryptocurrency is a type of digital money, the electronic form of real-world money. It has no form and exists only in the digital world. Digital payments like Google Pay, Internet banking, debit cards, etc. are necessarily linked to a bank account. In the case of cryptocurrencies, you do not need a bank- account. Digital currency allows people to send and receive payments anywhere directly to one another using an online system, without needing a bank or any centralised authority.

As a result, some countries don’t allow cryptocurrency payments, while others ban cryptocurrency exchanges or control those who provide this service.

Types of cryptocurrencies

Just like the world has many different currencies such as the Euro, the US dollar and the Japanese yen there are different types of cryptocurrencies.

The most well-known cryptocurrency is Bitcoin, which has been around since 2009 and is the world’s largest cryptocurrency. It is followed by Ethereum, Ripple, Bitcoin Cash, Cardano and Litecoin.

Who invented Bitcoin?

Bitcoin is considered the world’s first cryptocurrency. However, there is a lot of mystery surrounding its origin.

In October 2008, a person or a group of persons using the name ‘Satoshi Nakamoto’ released a paper describing a new form of electronic cash called bitcoin, The paper was released through a mailing list using cryptography, which is a method of checking and securing data using extremely difficult mathematical codes.

The identity of Satoshi Nakamoto remains a mystery. It is unknown whether it is one person or a group of people. It is popularly believed that the name is an acronym for some of the leading technology companies: Samsung, Toshiba, Nakamichi and Motorola (Sa-Toshi-Naka-Moto).

Blockchains

When a person transfers cryptocurrency funds, this transaction is recorded in a public ledger, called the blockchain.

A blockchain is a record of all transactions carried out by cryptocurrency holders. This blockchain technology joins groups of transactions (blocks) together over time (in a chain). Each time a transaction is made, it forms part of a new block that is added to the chain. So, the blockchain provides a record of every transaction. The blockchain system is very difficult to hack.

How does a cryptocurrency work?

The cryptocurrency payments system exists only as digital entries in an online database, which describes each specific transaction. A cryptocurrency wallet is needed to store cryptocurrencies. These wallets can be software that is a cloud-based service or is stored on a computer or mobile device. It is through these wallets that a person can store encryption keys that confirm his or her identity and link to his/her cryptocurrency. This is the only tangible proof of ownership of cryptocurrency.

Cryptocurrency users can buy cryptocurrencies from brokers, then store and spend them using cryptographic wallets.

Cryptocurrency mining

The units of cryptocurrency are created through a process called ‘mining’. This involves using computer power to solve complicated mathematical problems that generate coins.

Cryptocurrency mining is very hard, costly and not always rewarding.

Did you know?

  • The first bitcoin transaction was for buying a pizza. A man in Florida, USA. paid 10,000 bitcoins for two pizzas on 22 May 2020, making it the first commercial bitcoin transaction.
  • There are over 9,500 cryptocurrencies in existence as of March, 2022.
  • The total amount of bitcoins available is limited to 21 million. So, at some point, no more bitcoins can be mined.

Picture Credit : Google